Off-the-Grid Investing: Perspectives and voices of a transforming financial system (cross blog)

Guest blog from RSF Social Finance President and CEO Don Shaffer about finding new and emerging methods of finance.

This article was originally published in the GreenMoney e-Journal (Fall 2013 issue). It is published here on the CSC Blog with permission from Green Money. For more information on sustainable investing and business, visit

RSF Off-the-Grid

When you are looking for the new or emergent, you usually have to look off-the-grid. In many ways as RSF Social Finance has grown, we too have had to go off-the-grid to develop our unique approach to finance.

In 1984, a school burned down in New Hampshire. RSF organized a group of investors to rebuild it. Since then, we have made over $275 million in direct loans to social enterprises. Our track record has been excellent, with just 2 percent in cumulative loan losses over 29 years, and a 100 percent repayment rate to investors.

The key: bringing investors and borrowers closer together. We have found that if the individual investors who are providing capital and the social entrepreneurs who are borrowing capital can be more visible to each other – if they can understand each others’ needs and intentions, and sustain a personal connection whenever possible – then risk decreases and fulfillment increases.

Participants in a transaction become participants in a relationship. We believe this is nothing less than the antidote to modern finance, and can be applied on a substantial scale. It is the opposite of high frequency trading.

Specifically, four years ago RSF adopted a new approach to loan pricing for our $100 million flagship senior-debt fund. Each quarter, we convene representatives from our staff, our investors, and our borrowers to decide what annualized return rate investors will receive the following quarter, and what interest rate borrowers will pay – a radical form of transparency.

We call it community-based pricing. The response from participants has been overwhelmingly positive – and our interest rate, referred to as RSF Prime, has been very stable. We are now off-the-grid of the global financial interest rate system and no longer directly affected by the vagaries of Wall Street.

But of course the vast majority of all 401(k) programs, pension funds, and endowments are tethered to Wall Street, so it is naïve to believe we are fully off-the-grid.

This circumstance leads to questions many of us in the social finance field think about:

  • What is it going to take for the number of socially and environmentally-focused investors to grow substantially?
  • Can it happen fast enough for those of us who acknowledge the urgency of climate change and natural resource depletion?
  • Are there enough sound investment opportunities for investors who want to go off-the-grid?
  • How will we address the perennial issues of risk, return, and liquidity when there are so few established intermediaries in which to place funds?
  • What are the long-term implications for those of us who anticipate needing funds for retirement and who want to embrace off-the-grid investing?

A Generational Voice

I believe the very definition of wealth will change in my lifetime (I’m 44), where measures like GDP evolve to measures of well-being. These indicators will put spiritual, community, and ecological health at the center of the human experience and pull us toward an economy and supporting financial system that are direct, transparent, and personal, based on long-term relationships.

A growing recognition that we are all interconnected will inform how people make economic choices, how rewards and incentives are structured, and how legal systems evolve.

In fact, we are witnessing this shift already. New sectors of the economy are growing steadily:

  • The sharing economy, in which people acknowledge that they don’t necessarily need to own a car or lawnmower, and they can connect with each other online to find homes to stay in while traveling.
  • The DIY (do-it-yourself) economy, in which websites like Etsy connect hundreds of thousands of artisans and craftspeople with those who want unique homemade products.
  • The local food economy, in which more and more consumers want to connect with the people who grow and process their food.

I could also mention the potential of crowd-funding, though it is still early on. Time will tell, but I believe these are trends, not fads—trends toward aligning one’s money and values, more personal connection through emerging economies, and mutually beneficial economic exchanges. Even though they are evident today primarily in more affluent communities like Brooklyn, Berkeley and Boulder, this is changing too. Many observers agree: networks engaged in small-to-small trade will continue to replace centralized corporate incumbents in many categories.

Yes, there will continue to be demand for airplane engines, pharmaceuticals, and semiconductors – examples of products that require more centralized R&D and manufacturing, and large-scale capital markets. I hope ESG Funds will continue to refine their methodologies and raise the bar for “what’s good”; and I hope experts in shareholder advocacy of publicly traded companies will continue to be effective.

But in my direct association with Gen Xers and Millennials (especially) in the U.S. over the past few years, I am coming into contact with people who want to consume less and save more; expect lower financial returns while having an extraordinarily high bar for “impact” from their investments; plan to hold less personal debt and have more free time to enjoy arts and culture. Many are anxious about the future. Many want to have a closer connection to their investments. Many are completely disillusioned with big banks, financial advisors, and the stock market.

Though most have not described it in these terms exactly, they have an intuitive and visceral sense that the existing paradigms and assumptions about investing and markets no longer work. In my meetings, these individuals essentially echo the key findings of Leslie Christian’s 2011 paper entitled “A New Foundation for Portfolio Management”.

  • They recognize that ecological risk should be a primary consideration in every investment decision.
  • They believe we may have entered an extended “new normal” period where economic growth rates are much lower than in the post-WWII era.
  • They want to form their own personal investment thesis based on their unique vision for the world.

A Practical Story

For example, I know a woman who is quietly engaged in a radical act. She is a cashed-out tech entrepreneur, and has begun a journey to learn how she can best align 100% of her money with her heart, mind, soul, and values. No small undertaking.

It is not important that you know all the details of her story, but here is a brief summary: She is an engineer who came to Silicon Valley by way of Texas and Tennessee in the late 1970’s, started a software company with her husband in the late 1980’s, raised a family and grew the business in the 1990’s (with no outside capital), and sold it in 2000 for a lot of money.

She has begun to explore the idea of integrating her investments and philanthropy around the theme of soil health. She is a gardener and rancher herself, so she has firsthand experience in this area.

Plus, she challenges the assumption that investors should always seek the highest possible financial return. She wants to invest in the appreciation of real value of an underlying asset; not speculate on price appreciation of that asset.

A Reflective Voice

I am reminded of Wendell Berry’s essay, “The Whole Horse,” as I reflect on what this woman is setting out to do because she is taking control of her investing in a way that I haven’t seen many people do yet, flipping many conventions around to suit her personal vision. She is reimagining and transforming the activity we call investing to fit her “agrarian mind”:

“The fundamental difference between industrialism and agrarianism is this: Whereas industrialism is a way of thought based on monetary capital and technology, agrarianism is a way of thought based on land.”

“…An agrarian economy rises up from the fields, woods, and streams – from the complex of soils, slopes, weathers, connections, influences, and exchanges that we mean when we speak, for example, of the local community or the local watershed. The agrarian mind is therefore not national, let alone global, but local. It must know on intimate terms the local plants and animals and local soils; it must know local possibilities and impossibilities, opportunities and hazards. It depends and insists on knowing very particular local histories and biographies.”

“Because a mind so placed meets again and again the necessity for work to be good, the agrarian mind is less interested in abstract quantities than in particular qualities. It feels threatened and sickened when it hears people and creatures and places spoken of as labor, management, capital, and raw material. It is not at all impressed by the industrial legendry of gross national products, or of the numbers sold and dollars earned by gigantic corporations. It is interested – and forever fascinated – by questions leading toward accomplishment of good work: What is the best location for a particular building or fence? What is the best way to plow this field? What is the best course for a skid road in this woodland? Should this tree be cut or spared? What are the best breeds and types of livestock for this farm? – questions which cannot be answered in the abstract, and which yearn not toward quantity but toward elegance. Agrarianism can never become abstract because it has to be practiced in order to exist.”

Systemic change is happening from the ground-up in small concentric ripples – one person, one investment at a time. More and more investors like the woman described above feel a calling to practice their deepest values through their money. As a financial professional, I too am called. I am called to support and facilitate, in myself and others, a thoughtful understanding of risk and return, full integration of self and money, and personal empowerment to question convention and insist upon alignment. I know that it’s time to create new frameworks for investment decision-making, new networks of support for the pioneers who are questioning conventional doctrine, and new ways of sharing stories to inspire each other.

It’s time to ask openly and wholeheartedly: what does the agrarian mind mean for the world of finance?

Article By Don Shaffer, President & CEO, RSF Social Finance. For more information about RSF Social Finance, visit This article was originally published in the GreenMoney e-Journal (Fall 2013 issue). It is published here on the CSC Blog with permission from Green Money. For more information on sustainable investing and business, visit

The CSC Team talks about their vision of Sustainable Finance

Last June the CSC Team mused on meaning and finance when on the ferry from Seattle to Bainbridge Island. Check out the video we shot on our phone and get to know us a little better.

The heart of money: what winning might look like

I had a dream last night where I was visiting with students in a college finance class. It was casual conversation about careers and post-graduation plans until I saw a prompt on the whiteboard. It was a chance to enter an essay contest. In 50 words or less, alumni had to answer the essay question, whereas undergrad students could take as much room as they like.

I should pause here to clarify that yes, I do in fact have dreams this vivid. So, here was the question I created in my dream:

If our entire financial system was competing in the Olympics, who would win the bronze?

I immediately started overhearing students discussing how AA versus AAA rated bonds are ranked. “Which one is better, again?” they asked each other. The girl at my table asked me to review what she wrote, but I had to write my response first. This is what I wrote:

As with most competitions, the winners and losers are determined by the judges. What Olympic competition are we talking about? Who are the judges? What are the metrics being used to evaluate the contestants? How might the rules of the game evolve over time to challenge future contestants?

I guess in my dream, I found it more valuable to throw questions back at the judges with which to score other essays, than for me to try and win the contest myself. Or maybe I just didn’t have the right answer ready. Either way, I’m sure I snuck my essay at the top of the pile so the judges of this competition might read my rebuttal before scoring the rest of the entries.

Think about the different Olympic competitions and what we expect from each one. Gymnastics: grace and perfection. Diving: form and execution. Running: speed and speed alone. The undisputed, most important element in each of these competitions: heart. The heart of the contestants is the determining factor in every competition. It has no official line on the rubric, but it absolutely shows up in every evaluated element.

What is the heart of the financial system you know? What is the heart of the financial system you want to know?

Go ahead and try this quick exercise. Write down the two or three variables you would consider while evaluating some financial system that your money is circulating through. It could be your checking account or your 401(k). How does heart show up in these financial systems? How might the lack or presence of heart in these systems affect the future of your finances?

Your money is in the middle of a worldwide competition, much like the Olympics. In which ways might instilling heart in this competition help guide contestants to a more likely and deserved victory?

And the best news: the rules of this race are still being determined. At the end of the day, we each get to decide what winning looks like.


Casey Dilloway is a co-founder of Community Sourced Capital. He took several finance classes in his undergraduate business education, but didn’t really fall in love with its potential until studying it for his Sustainable MBA at the Bainbridge Graduate Institute. You can follow Casey on twitter at @CaseyJD.

You can help CSC make finance local

We created a funding platform for everyday citizens to lend directly to strong local businesses that they know. We’re starting with small businesses because its no secret that they’re responsible for the bulk of jobs created in this country, and banks are not lending to small businesses like they used to.

At the same time, experts agree that small businesses are the keystone to resilient regional economies…economies that don’t crumble when a single manufacturer leaves town or when a national housing crisis triggers the loss of 9 million jobs. We can use our money to fund a stronger world than that. Community Sourced Capital gives you the power to fund the world you want to live in.

It all starts with a square.


  • Squares represent loans to businesses.
  • Squares are $100 and anyone can buy one.
  • Funding a $20,000 project means selling 200 squares.
WE can control the economic vitality of our country just by putting our money to work in the right way! After all, we all have money. At least a little bit.

Here’s how it works: CSC hosts a business, their story and their funding project on our website. Over time, the business builds rapport with their community through an ongoing marketing campaign to their community that identifies future lenders. Then we contact the business and say “Hey, guess what! You just had your 200th supporter sign on to lend you $100. Now you have access to $20,000 in community sourced capital. Ready to hit go?” The funding round ensues, money is transferred, and then the repayment begins. If you are a community member who wants to join the movement to localize finance, sign up for updates. If you have questions or comments please contact

We’d love for you to join the crowd at the Fledge Demo Day on September 23rd at the Intiman Theater. We’ll be presenting with six other conscious companies.

Local business needs YOU! (and me)

Locally owned small businesses are the life blood of our communities. They constitute approximately one-half of the U.S. private economy in terms of output and jobs, and provide us with goods and services to meet our needs. Fortunately the “buy local” movement is gaining momentum. Cash mobs spend their money at local retailers and farmers markets are growing by leaps and bounds. However, this is only one side of the coin (pun intended) for small business capital needs.

Yep, we need to purchase local goods and services, but community businesses also need investment capital to grow and succeed. Small businesses receive almost no investment from traditional capital markets, such as mutual funds, pension funds, hedge funds, or venture funds. On top of this, bank lending is at an all time low for small businesses, leaving them with few options to meet their capital needs.

Fortunately these businesses have YOU and ME, which equals US!

WE all have our favorite local businesses, whether they be the corner coffee shop, farm-to-table restaurant, mom and pop hardware store where someone is always there to help you find just what you need. They’re the businesses that make our economy go ’round. With CSC we can now take our support for our beloved community businesses one step further and directly invest in their success, to fund the world WE want to live in.