Conventional wisdom might say that if you have a web/technology-based business-to-business service company, then the pathway to rapid growth and revenues is to target large Fortune 500 companies as clients. Seattle enjoys the presence of many of those Fortune 500s: Microsoft, Boeing, Starbucks, Amazon, Zillow, and Expedia, just to name a few. Yet, Community Sourced Capital looks to businesses like A&R Solar, Starvation Alley Farms and Playback Sports as the future of our local living economy. These are the companies that make our neighborhoods more interesting to live and play in.
We get to work with these owners directly. There’s no corporate board vetting decisions and their possible impacts on quarterly earnings. Decisions are made by small business owners and CSC because they are the right thing to do and because they “pencil out.”
Both A&R and CSC experience success because of something we call social capital. Both of us are working against the grain, but we have lots of people supporting us. A&R installs solar (successfully) in the cloudy Pacific Northwest, and Community Sourced Capital runs a financial services company on the basis of sharing money. It’s a tough job, but somebody has got to do it. Somebody has to run these small businesses to bolster a new economy, and it probably won’t be big Fortune 500 businesses.
As I heard last month from a client, “it’s time for small businesses to start helping each other, no one else is.” It reflects the frustrations of small businesses owners drowning in marketing messaging from big banks and government about how important small businesses are to the health of the economy, but without action to back it up. I’d like to argue that, while we are nowhere close to being too big to fail, neither are we too small to succeed. We have to work together.
As CSC moves forward, we’re staying as true as possible to our small businesses customers, because we’re a small business too. We need each other to succeed.
This is the first in our series Small business helping small business.